Renters Targeted by Needy Sites

renters are romanced
renters are romanced

Spring is all about romance between birds and bees. And lately, it's also about the romance between renters and the sites that once snubbed them.

First the developers snubbed, then embraced renters. Now, real estate agency websites are wising up, too. Suddenly, the renter has a few more suitors. But who among them really "gets" the renter?

The Wall Street Journalreports that several online websites initially geared toward home owners are now actively seeking renters. Among them: Trulia, Zillow,,, and They didn't mention because, hey, we've been focused exclusively on the renter since Day One. (Who luvs ya, renter?)

It's no surprise these guys are picking out flowers and making mixed tapes for renters... there's a lot at stake.

Originally published