Zynga has released it's latest game, Treasure Isle. With Treasure Isle, Zynga is employing it's tried and true method of surveying the market of games, being deliberate and picking a game genre it thinks it can make a successful entry into. This methodology follows FarmVille, PetVille and Mafia Wars (emulating Farm Town, Pet Society and Mobsters respectively) With Treasure Isle, Zynga is entering the space filled be Treasure Madness and Tiki Resort.
Treasure Isle is in it's early going so we'll see if Zynga can replicate it's mega successes like FarmVille and Cafe World.
Instead of describing the whole thing, checking out the opening scenes in the video below: