Ads pitch sex-related drugs, tobacco to teen girls

Girl smoking thanks to commercials targeting her
Girl smoking thanks to commercials targeting her

Marketing to teen girls has crossed the line; several, in fact. Sandwiched in between ads for acne drugs and Gossip Girl are ads filled with sex, tobacco, and other issues related to young girls' health.

Case in point: During this year's Academy Awards, TV viewers saw the newest ad from drug maker GlaxoSmithKline (GSK), which makes Cervarix, a cervical cancer vaccine approved by the Food and Drug Administration in October. Following the glitzy and glamorous tradition of the Academy Awards, the ad, aimed at preventing cervical cancer, was targeted at teens and young women.