Burger King fires up breakfast war

Burger King breakfast
Burger King breakfast

Fast Food chain Burger King is debuting a $1 breakfast sandwich as part of its newest additions to the breakfast menu.

The BK Breakfast Muffin includes sausage, melted cheese and egg on an English muffin. It will share a space on the menu with another newbie -- the $2.79 BK Breakfast Bowl featuring roasted southwestern potatoes, grilled onions and peppers, scrambled eggs and sausages topped with a three-cheese blend and a smoky cheese sauce.

"We took a breakfast sandwich that has proven likeability among consumers and are delivering at a great price," said John Schaufelberger, senior vice president , global product marketing and innovation.

The breakfast business had taken a hit because of the shrinking economy and rising unemployment and gas prices.


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