3 ways the iPad and digital magazines will stand apart from print

The impending release of the iPad and its plethora of competitors aren't just shaking up the technology industry; but also the traditional publishing industry. Consumers will soon see how the widespread availability of a slate reading device can revolutionize the way they read, interact and ultimately pay for magazines.

WalletPop spoke to several experts in the digital magazines and digital advertising industries and discovered three ways that magazines will change during the switch to digital: frequency, interactivity and richness, and ad relevancy.

Before we dive deeper into these three areas we wanted to get a pulse on the magazine industry's desire, and need, to go digital. "Not all magazines need to make a shift to a completely digital product; just those whose business models are weakened to the point of breaking, whether because of the recession, or the media transformation or both," wrote Jim Gaines, editor in chief of the digital multimedia publication StoryRiver Media and former corporate editor of Time Inc.