Borders coupon for 40% off
To take advantage of the deal you've got to belong to the bookstore's free loyalty program, called Borders Rewards. Join online or in stores. I get about one e-mail a week from Borders, which is not bad at all.
Caveats: the discount does not apply to previous purchases, special orders, gift cards, newspapers, magazines, comics, coupon books, eBooks, digital downloads, video games, vinyl LPs, self-publishing programs, tax software, Smartbox products, Rosetta Stone software, shipping, and all electronics. May not be combined with any other discounts.