In what might prove the future of advertising, Burger King is taking its "small hands" campaign to the Internet by sponsoring searches that return no results on the incredibly popular Digg.com. The ads, which feature a man with tiny hands too small to grasp a hamburger, had appeared briefly last week are expected to go live again later this week -- BrandFreak.com reports that they will blame the spelling mistake on tiny hands. BrandFreak calls the new campaign "404 Marketing" referring to the common Internet page shown when content cannot be found.
The error page is reported to say, "No results for 'Your Search Error' were found. Looks like your search had a typo. Blame it on your tiny hands. The beefy $1 Burger King Double Cheeseburger gives tiny hands some trouble, too." and will likely feature images or video of the new small hands BK ads that are in continual play on major networks.
While companies and sellers have taken advantage of misspellings in search results for Google and search engines, this is one of the first times we've seen this type of sponsorship in the U.S., and leaves us wondering where else Web sites could sell ads.
There aren't many places left on social news sites like Digg that don't already have ads tied to them, but we found a few places that the company could use to boost revenue.
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