Botox gel and internal bras? The future of cosmetic procedures

Updated

Despite a daunting 10.7% unemployment rate, America's love affair with cosmetic procedures rages on. While people are spending less on more invasive surgeries, they are still making room in their budgets for non-invasive treatments like Botox and Restylane. Last year, these nonsurgical procedures increased by almost 1%, while surgical procedures fell 17%, according to the American Society for Aesthetic Plastic Surgery (ASAPS).

"[T]he economy reminded people that there is a limit to how much downtime they can afford," says Dr. Julius Few, commissioner of cosmetic medicine for the ASAPS. "What I see is an increased expectation for results, but also an increased expectation of no or little recovery time."

Advertisement