Easter spending is on the rise
According to figures recently released by the National Retail Federation (NRF), the average consumer will be spending more on everything to do with Easter this year. We're talking not just Easter candy, but clothing, greeting cards, decorations and flowers -- the whole shebang. The NRF's Easter Consumer Intentions and Actions Survey concluded that people will be spending, on average, $118.60 this year, compared to $116.59 a year ago.
Overall, the NRF predicts we'll spend $13.03 billion this year on Easter, up from $12.73 billion in 2009.
If you're curious, breaking it down into major categories, the average American says they'll spend:
- $17.29 on candy
- $18.16 on gifts
- $19.03 on clothing
- $37.45 on food
- $7.84 on flowers
- $6.34 on decorations
- $6.30 on greeting cards
So things are looking up, but maybe not as high as in 2008, when the recession had started but nobody had noticed yet. That year, Americans averaged $135 on their Easter purchases. While we're nowhere close to that number, still, up is up, and any good news is good news.