UMG testing lower CD prices

Updated
UMG cutting CD prices
UMG cutting CD prices

If CDs are priced at $9.99 or less, would you buy them instead of downloading them? The Universal Music Group plans to test that premise by dropping prices on new CDs to $10 or lower -- hoping to reignite the world's love affair with the compact disc.

Suggested list prices range from $6 to $10. According to Nielsen SoundScan, CD sales dropped by more than half since 2000.

Advertisement