Los Angeles Insider: Media Entrepreneur Shariff Hasan

Shariff Hasan is a Los Angeles raised media entrepreneur. Currently producing a number of ventures related to Jerkin', he tells us why the below-the-radar neighborhood around Pico/Robertson is the perfect place for him. (And he also schools us in what Jerkin' is for those of you not in the know.)

Name, Age, Occupation:
Shariff Hasan, 30, Media Entrepreneur

Neighborhood: Pico/Robertson area of Los Angeles

Abode: Two-bedroom apartment

How long have you lived in this area?
For three years, but I have lived in L.A. my whole life. First part was in Ladera Heights and then we moved to the Valley when I was in the 6th grade.

What do you love most about your neighborhood?
The cultural diversity. There are a lot of different people and backgrounds. You get exposed to Indian food, Persian food, Chinese food.

Best kept secret in your neighborhood?
Pico Kosher Deli. The food is prepared really well and they have a broad menu. It's never too busy and the service is really good. It's walking distance to where I live, too, so that's nice.

Do you talk to your neighbors? I talk in passing but there are a lot of people from overseas so many don't speak English and I don't speak their language. But we are all friendly.

Favorite way to spend a Saturday Night in your neighborhood? I like going to the Grove over on Fairfax Ave. and seeing a movie and grabbing a bite over there. Or else go to a friends house and watch a movie, I'm pretty mellow.

OK, so you are working on media projects for Jerkin'. What exactly is Jerkin'? The Jerk movement is young kids building social networks online through content and using that social network to create business opportunities for themselves. The word itself, jerkin', the kids use to describe things that are cool: That song was jerkin'; that party was jerkin', etc. There are lots of gang dances and kids who were not gang related did this dance and referred to it as jerkin'. So that's when being a jerk was being cool ... it took a new direction.

There was a culture outside of gang culture and athletic culture in inner cities and that culture was illuminated on the internet, it took off. So those kids that were more geeky etc, built their social networks and that culture is associated with jerkin' and has grown. It's about not being in a gang or an athlete, but still being cool and having swagger.

Is there Jerkin in your Pico/Robertson hood? There is jerkin' all over the world, in Indonesia, so this area for sure!

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