Walmart bringing back brands

Walmart
Walmart

Walmart

spent the better part of 2009 cleaning up stores and honing its product selection. Some brands and package sizes disappeared from stores and the move has been a big topic in retail circles and proved quite unpopular among Walletpop readers. So the news that Walmart is rolling back its own cutbacks should be welcome news.

"Project Impact" was an effort to clean up stores, reduce clutter, and expand some product categories including toys and consumer electronics. This meant there was room for fewer products, so Walmart began eliminating based on sales data. It was arbitrary, angered suppliers and customers alike, and gave its competition an edge by promoting products not available at the world's largest retailer.