A Cinderella Rental Story Comes to Manhattan

manhattan apartment complex lures with art
manhattan apartment complex lures with art

A surplus of commercial real estate properties in New York City has property owners trying to lure tenants with creative incentives. Literally.

The owners of 15 Little W. 12 St., Taconic Investment Partners with Square Mile Capital Management, recently built a new, 80,000 square foot building for retail and office-based spaces. To draw potential clients and grab attention in the over-stimulated city of New York, this week they put up "Chelsea Cinderella," a video-art installation.