Mint.com CEO Patzer says it doesn't sell individual data

Last week during the Data is Money panel at SXSW, Aaron Patzer, the CEO of popular personal finance management Web site Mint.com, ignited a firestorm of controversy by bragging about the high quality of real time data that Mint is able to see -- such as which movie rental services are used most, and the value it would have to hedge funds.

The notion of selling of user data isn't a new idea, but it disturbed financial writer Felix Salmon and has caused numerous individuals to cancel their Mint accounts.