Mariann Donato: Tory's Feedback # 2
Starting a Business
Given Mariann's extensive professional experience-and the fact that job openings at her level are few and far between now, especially in publishing-we've been talking a lot about the possibility of starting a business.
Initially Mariann's fear focused on money, or lack thereof. She doesn't have the ability to fund an expensive start up. Most people don't-and bank loans and angel investments aren't easy to come by these days. But starting a business doesn't have to cost a fortune, especially a service one. She's starting to realize that.
I want her to think differently about what it means to start a business, not to abandon the potential because she assumes she needs wads of cash to get going.