You, your wallet and Betty White

Improbable as it sounds, Betty White is the new "it" girl.

After her recent Super Bowl ad for Snickers, as just about everyone up on their popular culture knows, the 88-year-old comic actress and icon can do no wrong. The Snickers ad was a huge success (Snickers was clearly happy. Go to their web site, and there's a giant picture of a smiling Betty White, greeting everyone), and as many people know, more than half a million fans -- and I was one of them -- signed up on Facebook to petition SNL creator Lorne Michaels to put her on Saturday Night Live. So naturally, when I read the news that the comedienne agreed to be a guest on Saturday Night Live, which will happen on May 8, my first thought was how closely personal finance and Betty White are connected.