Let's go 'Dutch': Auction site seeks lowest bidders

A 22-year-old entrepreneur aims to sell high-end items at the lowest possible price.

Is this the foolishness of youth or the next big thing on the Web?

Elliot Moskow hopes you'll think it's the latter. His Pricefalls.com enters its second year, hoping to grab bargain hunters with the site's "Dutch auction" style. Modeled after old-fashioned tulip auctions in Holland, retail goods basically go to the lowest bidder.