If $3 for a coffee inhaler hits you where you breathe, don't worry. David Edwards, the inventor of Le Whif, told WalletPop that the price will go down eventually.
In the meantime, Le Whif intends to capitalize on its novelty as the first Joe you drag like a cigarette -- followed by a calorie-free, caffeine buzz. It also sells a chocolate inhaler.
Le Whif reps wandering the launch party Thursday at Dylan's Candy Bar in Manhattan said that they expect the product to flourish as an impulse buy, perhaps displayed near the cash register. Edwards called it the perfect on-the-go alternative to a cup of coffee, and better-tasting than a caffeine pill.