Mygofer and Kmart, a new kind of retailer?

Sears Holdings

has been testing something called mygofer for nearly a year now that combines online shopping with the ability to pick up an order in person. Mygofer is carrying most items found in a standard discount store, including some perishables, but there's no need to even get out of the car. The entire order is brought out and loaded for you.

I had a brief love affair with online grocery service when it first appeared more than a decade ago. But the novelty wore off and I returned to browsing the actual store and never looked back. I also bought my first car so the convenience factor diminished significantly, but I don't enjoy navigating the parking lot, or the store for that matter. So it's with great interest that I'm watching this new retail concept unfold.

Mygofer is currently just a single location in a converted Kmart store in Joliet, Ill. There's a small lobby area from which you can place orders at a terminal, but it's basically a warehouse space filled with inventory.