A new spin on charitable donations

I blogged recently about how few nonprofits don't let you make microloans directly to recipients. That's a bummer if you, say, want to aid earthquake victims in Haiti or Chile. You want to make sure your money gets where you want it to go.

I came across a new Web site called What I Did Not Buy, and while it also doesn't go into specifics about who exactly gets your donations, it doesn't do a bad job explaining its intentions, it's connected to a reputable charity, and it gives a good spin on why you should donate your money.