Just how typical a social gamer are you? We got the stats!
Based on a general overview of the industry from Inside Network's Justin Smith, it's clear that there's a virtual gold rush happening as companies of all stripes -- big game publishers to indie game makers -- work to make a name for themselves on Facebook. In the meantime, devoted players worldwide are shelling out billions to buy virtual items in these games. Yes, you read that right -- we're spending billions on games like FarmVille.
For a more detailed look at how fast this space is growing and changing, here are a few fun facts about social gaming on Facebook and otherwise.
- Facebook has 400 million users, 70% of them do not live in the US
- Facebook has a 'mature' audience -- ages 25 and up
- Twitter has not been (and probably won't be) popular outlet for social games
- Players have been using Facebook games as a way to bond with families because it's cheaper than other forms of entertainment, i.e. going to the movies
- Players have cut down on using the offers to get free cash
- Most people buy virtual goods using PayPal instead of credit cards
- Virtual item e.g. in-game items that cost real-life cash, sales in Asia reached $7 billion in 2009
- Virtual item sales in the West will reach roughly $1 billion this year
How much money have you spend on items for your games so far this year?