CNN Video Interview with Zynga CEO, Mark Pincus
Mr. Pincus, the Zynga god himself, says the large number of Zynga players is due to the appealing nature of the games themselves, that he describes as,
>>> "Short form, easily accessible, and social. Everyone needs five minutes of fun".
Zynga games such as FarmVille, Mafia Wars, Cafe World and FishVille all have similar competitors. However, the Zynga games have the upper edge when compared to their non-Zynga counterparts. Why is it that Zynga games seem to be more successful than competitors? He credits a team effort with the success of his franchise games and the investment and commitment of providing new content that keep players happy. FarmVille alone updates and adds new content at least two times per week, always bringing something new and interesting for its virtual farmers.
When asked, "When is the IPO!? When will Zynga go public?", he responds with:
>>> "We are a young company at only three years old. It's amazing that people are asking us when we are going to go public...it's flattering,"
There is no set date or time frame when Zynga will go public.
To watch the interview, please see CNN video below:
This article originally appeared on FarmVille Freak.