Subway's Impossible Dream: Catching Up with McDonald's in China

Douglas McIntyre
Updated

Fred DeLuca, the founder of Subway, may have spent too much time in the sun. He says he hopes that in 10 years, the number of his Subway outlets in China, currently 150, can match the number of McDonald's (MCD) restaurants, now 2,000. The fast-food sandwich chain has set a target of 500 new stores in five years.

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