Cisco Eyes Ultra High-Speed Broadband
A new super-charged set top box could be a boon for Cisco, which reported that sales of its video systems fell by approximately $80 million in its most recent quarter, primarily due to decreased sales of digital set-top boxes.
A shift in direct-to-consumer sales might also be positive for the company, which has generally sold its set-top boxes by way of cable companies, placing the company and its brand at a remove from the lucrative direct-to-consumer market.
Whatever new technology is introduced, its roll-out will almost certain rely on broadband partners using Cisco's relatively new line of high-capacity network routing equipment. That line, which Cisco has dubbed "Carrier Routing System," can support a neighborhood full of TV viewers watching "watching various 3D HD content on their TV sets simultaneously, including the movie Avatar, live in 3D on a cinema channel without a hitch," according to a recent blog posting by Mike Capuano, Cisco's director of service provider routing and switching.
Cisco shares sold for $26.13 at market close Monday, up 92 cents from their opening value of $25.27.