Money College: College students on a budget change thinking on family brands


Children are known for being curious. They remember the products you purchase, use extensively, and take special note of the items you loathe and throw away with disgust.

All of these observances come in handy when they head off to college and/or start life on their own. But the real question is whether or not students on a budget will purchase the cherished brands that have been used by their parents, or choose the more affordable store brands.

Generally there is a bias among young shoppers when it comes to staple products like cleaning, hygiene, and food. If you grew up with a particular brand of soap, chances are that you will continue to use it; even if there is a cheaper alternative.

Originally published