The Lemonade Stand: A Savvy Auntie is Not Your Old Aunt Sadie

Life is clique-y. We all belong to one affinity group or another. Maybe it's the office softball team, a spinning class you attend with 20 others, or perhaps a weekly play group with your kids.

But did you ever feel like everyone around you is part of a particular group and you're just not in it? That's what happened to Melanie Notkin, and she refused to let it get her down. When her nephew was born, she found that everything for kids was directed toward moms, not aunts. Notkin, then a world traveling global beauty executive, was the furthest thing from the "old Aunt Sadie" stereotype.