Radisson to Get $1.5 Billion Makeover
The money will be used to upgrade their existing portfolio, as well as establish new flagship hotels, the hotel chain said in a press release issued yesterday.
Under the new strategy, properties will be tiered into upscale and "upper upscale" divisions. Additionally, new quality assurance measures and intensive training programs will be introduced.
Rooms will be outfitted in concepts titled Relax, Naturally Cool, New York Mansion, Ocean and Urban-designs that Radisson says will "share a vibrant and contemporary design, the use of bold colors and lighting, and a comfortable feeling."
It was also announced Radisson will roll out a restaurant serving "sophisticated Italian cuisine" as well as a bar-and-grill concept.
New amenities will cater to business class travelers, including 3-hour express laundry and free daily newspapers.
The Associated Press reported yesterday that Carlson Hotels Worldwide-the company that owns Radisson along with several hotel and restaurant chains, such as T.G.I. Friday's-plans to "increase its 1,000-hotel portfolio by more than 50%, including new luxury Regent hotels, mid-scale Country Inns & Suites and Park Inns."
President and CEO Hubert Joly said Carlson will spend $700 million on five brand new signature hotels in the U.S., according to AP. No announcement has been made on which cities will be home to these flagship hotels.
AP also reported Carlson's decision to invest billions into rebranding comes at a time when nearly 15% of hotels are delinquent or in the foreclosure process, according to statistics from data tracking firm Trepp LLC.