Playdom Acquires Super Farkle Creator Offbeat Creations
"With this acquisition we are bringing a talented new game studio into the Playdom family with a very exciting game pipeline," said John Pleasants, CEO of Playdom in a press release announcing the merger. "We have aggressive plans to expand our social gaming footprint in 2010 and the addition of Offbeat Creations will significantly enhance our development throughput and expand Playdom's game pipeline this year."
Offbeat is best known for Super Farkle, a simple dice game that has attracted over one million monthly average users, according to AppData. Despite that success, Offbeat's hit game now represents only the seventh most-popular game in Playdom's catalog, well behind Playdom mega-hits like Farm Life, Sorority Life and Tiki Farm.
The deal comes on the heels of the recent purchase of Mindjolt Games by MySpace founder Chris Dewolfe, and seems to signal it's once again open season on mergers and acquisitions in the Facebook gaming space. What developer will be the next one to go on the sale block?