The Lemonade Stand: Diabetes Diagnosis Leads to Healthy Businesses
The Lemonade Stand
In 1994, David Kliff learned he had diabetes. Unlike the millions of others who get this glum diagnosis he looked for and found ways to help himself and others, and to make money along the way.
The Chicagoan started two businesses that center on diabetes. One, DiabeticInvestor.com, provides information investors can use to make informed decisions about companies that produce drugs and devices to treat diabetes. The other, HealthyOutcomes.com, allows users to learn about diabetes by playing online games, reading articles and contacting endocrinologists and diabetes educators with questions.
