Sears finally focuses on retailing

Sears store
Sears store

Sears may be allowing brands like Craftsman to be sold in rival stores, but there's at least one product category being re-emphasized. And it has nothing to do with a softer side.

Sears is aggressively building its electronics business, an area that people haven't traditionally associated with Sears. In fact, according to Karen Austin, president of Sears Home Electronics, a good number of customers didn't even realize Sears carried consumer electronics.

Originally published