Sears finally focuses on retailing
Sears may be allowing brands like Craftsman to be sold in rival stores, but there's at least one product category being re-emphasized. And it has nothing to do with a softer side.
Sears is aggressively building its electronics business, an area that people haven't traditionally associated with Sears. In fact, according to Karen Austin, president of Sears Home Electronics, a good number of customers didn't even realize Sears carried consumer electronics.