Undercover Boss Builds White Castle

undercover boss
undercover boss

Why would the head of the uber-successful White Castle burger chain risk public humiliation by going on the hit CBS TV show Undercover Boss, and possibly bungling even the simplest tasks?

"I wanted to get an honest look at what happens on the front lines," says Dave Rife, the oldest member of the fourth generation of the family that originated White Castle, the world's first fast-food hamburger chain, started by Rife's great grandfather back in 1921.