Paris Hilton's Brazilian beer ad too hot for the land of bikinis


Brazil, home of the bikini and the wax, has a more prudish side, represented in the ad world by Conar, it's self-regulating taste police. When a Brazilian beer company hired the notoriously immodest Paris Hilton to film a spot promoting Devassa Bem Loura (very blond) beer, the regulators opened an investigation to determine whether the ad was too hot, by local standards.

Paris Hilton's Devassa Bem Loura commercial