Cheap insomnia cure could be a dream come true
By marketing his $19.95 RealSleep CD, Seth Horowitz just got in bed with the $20 billion insomnia-cure industry.
He told WalletPop that the low-frequency sounds he embedded in soothing classical music with composer Lance Massey can simulate the brain messages we get when we nod off in a car.
"No other product works in the same way," he said. The CD, being released through Horowitz's NeuroPop company, targets children, and other age brackets will follow, he promised.