'Mommy Bloggers' make corporations sit up and take notice

WalletPop was recently at Epcot at Walt Disney World near Orlando, Fla., to join the so-called Disney Social Media Moms Celebration.

At a breakfast in the American Adventure pavilion in the hours before the Future World section of the park opened, Twitter luminary Guy Kawasaki flew in to address the group of mostly women to advise them on how to use their laptops to garner power and influence, simply by spreading their money-saving advice.

These "mommy bloggers" have been using the Web to swap coupon codes and sales links for years, and from there, they grew into a far-flung family of friends. The gathering at Walt Disney World was a chance to finally meet face-to-face in a setting that they loved.