99-Cent TV Episodes on iTunes? Networks Aren't Buying -- Yet

Apple (AAPL) hopes to sell network TV shows through iTunes for 99 cents -- half of what most of them sell for now. Apple's argument to media companies is that what they lose in price, they'll pick up in volume. The New York Timesreports that the new pricing model has been met with skepticism, and the networks say they're concerned that a special deal with Apple would hurt their relationships with other partners. "They are equally wary of harming their far more lucrative deals with affiliates and cable distributors, who may feel threatened by online storefronts like Apple's and those operated by Amazon, Microsoft and Sony," the newspaper writes.