Rodeo Drive's Fashion Houses Attract Design Star-Power

Missoni store on Rodeo Drive
Missoni store on Rodeo Drive

Fashion's premiere brands, like Prada, Chanel and Missoni, opt for designer names when it comes to designing and building their multi-million dollar retail outlets on Beverly Hills' posh Rodeo Drive. At the newly opened, 7,500 square foot Missoni store, in-house designer Angela Missoni partnered with the design and art direction team of Kinmonth Manfreda, to clad the corner store with an interlocking weave of white aluminum slats.

Inside, the all-white interior is bathed in light from numerous skylights and steel-cased windows and spotlighted from above: better to appreciate Missoni's line of shimmery knit dresses, bikinis and must-have hoodies for men (just $550)! At night, the store becomes a glowing woven box. The Rodeo Drive store gets Missoni's runway fashion's first -- good news for fans like Miley Cyrus, Fergie and Rosario Dawson. A VIP lounge, with separate entrance, serves as private fitting room. Also on display, Missoni Home's colorful, patterned collection of designer bath towels, rugs, pillows, floor cushions, woven-cord chaise lounges and the ultra-hot pink Petal lounger ($2,210).