A reputable business website is reporting that AOL is about to expand an experiment big time. Business Insider is reporting that a community-based news website called Patch.com, which is owned by AOL, plans to expand from a couple dozen sites to hundreds across the country.
Patch.com is a group of the web version of community newspapers. In towns like Darien, CT or Garden City, NY the websites cover community news, provide information about events and businesses and allow people to interact with each other on the web. The beauty of these sites is that they provide coverage of towns that often get ignored by bigger media. And a lot of studies are showing this is exactly the kind of relevant, two-way journalism that people are craving.