New toilet is flush with advertising, decorating ideas

Remember when trips to the bathroom meant taking care of, um, personal business while thumbing through Sports illustrated or the Victoria's Secret catalog (just for the articles, of course)?

You can wash that old-fashioned notion down the drain as you contemplate a different kind of bathroom business: a transparent toilet tank that allows a homeowner or commercial outlet to display decorative posters or marketing messages aimed at guests or customers taking the pause that refreshes.