NBC Wipes Out on Its Olympics Strategy


It's not exactly news that the world's biggest sporting competition is also big business. But this year, with NBC's Olympics coverage generating a deluge of complaints from fans, many are wondering whether the Peacock has transformed a proud tradition into a money sink with an attractive pedigree. As the network tries to squeeze every last advertising dollar out of its coverage, it may be losing a more valuable prize: loyal viewers.

Originally published