Will Toyota's New Brake Override System Bring Customers Back?
The announcement of the new brake system may do little to bring back Toyota customers. American consumers have a wide choice of models made by domestic companies and manufacturers from Korea, Japan and Europe. A decade ago, Toyota buyers were drawn to the firm's cars because of the perception that they were built to higher quality standards than U.S. vehicles. This perception was borne out by studies from firms including JD Power and the research arm of the Consumer Union which publishes Consumer Reports. But most recent surveys show that the quality of U.S.-made cars has matched that of Japanese vehicles, including Toyota.
Consumers may also be wondering why Toyota needs to put override systems into its new cars. If all of the vehicles from the world's No.1 car company are built correctly and to the highest mechanical specifications, why is an additional safety system necessary, and why wasn't it put on Toyota models built over the last few years? Toyota almost certainly will not answer that question.