Brand Loyalty: Toyota's Loss Is Its Competitors' Gain


Here's more evidence that other car brands are benefiting from Toyota's (TM) ongoing recall of millions of vehicles: A Kelly Blue Book survey released Wednesday shows that owners of Ford (F), Chevrolet, Kia (KIMTF) and Hyundai (HYMTF) are becoming more loyal to their brands, while brand loyalty among Toyota owners has declined.

Furthermore, Kelly Blue Book Market Intelligence shows that Toyota owners are shifting their car-buying interest to Ford and Korean automakers Kia and Hyundai, and away from Toyota and other Japanese brands, including Honda (HMC) and Nissan (NSANY).