Apartment Dweller Turns Underground Chef

Who says you need a fancy space filled with crystal and china to make a go of it as a restaurateur? One enterprising Brooklynite started up a pop-up lobster shack in his basement apartment, which has since spun into the first great underground food sensation of 2010.

Boston transplant Ben Sargent makes one thing, but makes it well: the lobster roll. He laments that the humble combo of lobster meat and mayo on a buttered bun has gotten too "fancy" in recent years, with artisanal versions served up slathered in infused aioli and wrapped in handmade baguettes.