Amazon's E-Book Market Share May Plummet: Great News for Amazon

Media reports on Tuesday seized on staggering numbers from Credit Suisse, predicting that Amazon's (AMZN) current 90% share of the e-book market will plummet to 35% over the next five years. At face value, that sounds rather alarming. But look a little closer, and the prediction may really be a cause for celebration -- even for Amazon.