Lessons Toyota Can Learn From Ford on How Not to Handle a Recall

There once was a company on track to become the largest automaker in the U.S. Having raked in profits from several successful vehicle introductions, the company was flush with cash, and its stock price was sitting pretty. But then a problem surfaced. Dozens of drivers reported a similar problem, one that came on suddenly and too often resulted in crashes. Many people were injured; some died. A recall was issued, but the damage was done. The company's reputation -- and market share -- suffered.