Microsoft eyeballs Crowdstar; Zynga buys Serious Business

crowdstarIt's not secret that social gaming is big business, with virtual goods sales from these games hitting roughly $1 billion in 2009. So it's no surprise to hear rumors that Microsoft is considering purchasing CrowdStar -- one of the largest Facebook game developers responsible for Happy Aquarium, Happy Pets, among others.

According to Business Week, CrowdStar may be valued at $200 million and a sale "may be weeks away" Then again, the "closely held CrowdStar might choose to stay independent with investment from a private equity firm."

We've always thought that a big company like Microsoft would be vying to purchase Zynga, but it looks like the creators of FarmVille, Mafia Wars, et al, is still flying solo and making its own consolidation deals. Zynga recently snapped up Serious Business, a smaller social gaming company responsible for popular Facebook apps Rock Legends and Friends for Sale. This seems like an easy way for Zynga to bring in lots of experienced talent who can quickly start working on the company's next big thing.
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