Peter Shankman doesn't "suffer" from Attention Deficit Hyperactivity Disorder. He thrives on it. He uses it to drive his rabid social networking and from that created a business that was profitable almost at launch. He makes millions and helps hundreds of thousands with a unique service called Help A Reporter Out, or HARO for short. And his start-up costs were a pittance.
It's a very simple concept, actually, and that's part of its beauty. Shankman has both a journalism and a public relations background. He once served as an AOL news editor, then went on to found The Geek Factory, a successful boutique marketing and PR strategy firm in New York City with clients worldwide. He was constantly being asked to connect reporters with expert sources. Eventually he found that a good deal of his day was taken up with queries from reporters who were doing a story on, say, age discrimination in the work place, and who were looking for quotes from lawyers who specialize in this and people who had been victims of age discrimination.