Can the iPad Save Media Jobs?


Amongst all the hoopla about Apple's new iPad there was plenty of buzz that this oversized iPod Touch may help save newspapers and magazines. The New York Times even had a representative at the news conference where Apple unveiled the iPad. And when you go to Apple's website page for the iPad, the image in the screen is the front page of The Times.

The thinking goes that people will be drawn to an electronic version of a newspaper or magazine that can be easily read on a device like the iPad, which offers a larger screen and color pictures and graphics. Subscriptions could be sold through iTunes or other similar sites. Subscription rates would start heading back up and news organizations could save jobs or even start hiring more people, reversing a steady decline of jobs in the news and magazine industries over the past several years.