Toyota CEO Makes Plea to U.S. Consumer as Firm Recalls the Prius

Akio Toyoda, CEO of the company founded by his grandfather, has finally made a statement to the U.S. consumer about Toyota's (TM) recall problems. In an op ed piece inTheWashington Post, he writes, "To ensure that our quality-control operations are in line with best industry practices, we will ask a blue-ribbon safety advisory group composed of respected outside experts in quality management to independently review our operations and make sure that we have eliminated any deficiencies in our processes."