Super Bowl's Economic Impact May be Super Inflated

The Super Bowl is not so super to many economists. Experts in the economics of sports say the NFL and its boosters have grossly overestimated the economic benefit of Sunday's championship game in Miami between the New Orleans Saints and the Indianapolis Colts. Controversy is raging in South Florida where the team is seeking taxpayer support to revamp the area's pro football stadium, whose naming rights were recently acquired by Canada's Sun Life Financial Inc. (SLF) and has hosted 10 Super Bowls.