Heinz Serves New Ketchup with Relish. But Will it Be the Company's New Coke?

H.J. Heinz Co. (HNZ) is changing its ketchup. The company announced Thursday that its flagship brand will get new packaging and a new recipe over the next year. Heinz is the world's most popular ketchup, so that's a bold move -- and one that also has an unfortunate resemblance to Coca Cola's (KO) New Coke debacle of 1985.